Please choose from the following brands: GoPro, Apple, Canon USA
The key to success with YouTube is properly optimizing each video to gain the most views. If videos are not optimized properly, users will never be able to find them through the YouTube search engine. The first 24 hours a video is published is the most important for YouTube search rankings, so videos must be fully optimized before being published.
Your reading this week details eight ways to optimize videos on YouTube:
Transcriipts and Closed Captions
YouTube End Screens
For this assignment, you need to select a company or brand that leverages YouTube. Select and watch at least three YouTube videos from the company’s account and then add them here:
Part I: In paragraphs below perform an analysis of the company’s three videos by answering the three questions:
○ Did the company optimize their videos with proper keywords, titles, descriiptions, transcriipts, closed captions, tags and thumbnails (2 paragraphs for each of these 7 aspects= 14 paragraphs)?
○ Did the company leverage YouTube Cards and End Screens (at least 2 paragraphs for each of these two aspects= 4 paragraphs)?
○ What are some ways the company could further optimize their videos(at least 2 paragraphs)?
Part II: Review the content strategy examples for YouTube presented in the reading( in the word document that contains the chapter reading the content strategies start in the middle of page 14). Now perform an analysis of the company’s content strategy and make recommendations by answering these two questions:
○ Did the company leverage any of these examples for the three videos you analyzed? Explain which strategies were leveraged. (Should be 2 paragraphs for each content strategy used. At least 3 should be covered)
○ Make recommendations to the company on the strategies they should leverage in the future to improve their videos and achieve desired results with YouTube. (three paragraphs)
Please choose from the following brands: GoPro, Apple, Canon USA The key to succ
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Please choose from the following brands: GoPro, Apple, Canon USA
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