AP Language Presentation 1: The Powerful Influence of Media or Public Language o

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Jan 9, 2023


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AP Language Presentation 1: The Powerful Influence of Media or Public Language on the Individual and Society For this project, you will consider the power and influence of media, advertising, public, or political language on individuals and society. The central questions follow: How and why and what does a specific type of public language intend to persuade the consumer or audience to do, think, or believe? What is the impact of this powerful language on the individual and/or society? Why should your audience care? You will analyze at least five separate contemporary advertisements or examples for their effective use of devices, strategies, appeals, and/or fallacies that influence the audience and convey a brand, product, or identity message. Of course, your SOAPSTONE understanding of the advertiser, producer, or speaker will be central to your analysis. This presentation will include argumentation (you will take a position and prove it), rhetorical analysis (you will analyze rhetorical language and/or imagery), and synthesis (you will prove your thesis using a variety of sources). To begin, you need to identify what type of public language or media you want to analyze and take a position on it. You might consider any of the following broad ideas: A study of language that intends to create or support a group membership A study of language that intends to produce a specific behavior or belief A study of language that intends to create or support an individual identity A study of language that intends to create brand loyalty Once you decide on what type of study you are most interested in, narrow your idea down to a particular area of public language. You can look at Kilbourne’s documentary as an example. At the most basic level, she studies language and imagery that intends to produce specific behaviors and beliefs; more narrowly, she examines, among other things, how advertisers use the female body to convince the public of women’s inferiority and women’s inability to reach beauty standards so that the advertiser can profit from these beliefs. Furthermore, she looks at the impact of this language on the individual and society. She also makes it clear why her audience should care about this. Your project, while far less extensive, should do these same things. After you have decided on an area of study, you will need to research at least 5 contemporary advertisements or examples of contemporary language from your chosen area that are successful in their persuasive capacity (you may also use and analyze unsuccessful ads or examples if relevant to your discussion). You should focus on one sort of product (ex: how status is sold in automobile advertising) or on one sort of intention (for example, how group identity is sold through political language). Consider what you’d like to study and then which position you’ll take. Next, you’ll need to consider and research how and why the producer of this language or media intends to influence and how they profit or benefit (monetarily or otherwise). In your presentation, you’ll also need to address why it is so important that we, as consumers of this language and message, are aware of the power and influence of this advertising and media upon us. Need some ideas? For those of you looking for ideas, here are a bunch you can consider in search of a thesis: impacts of social media; bias in news media; the intentions of political speech; how and why and to whom do advertisers sell particular identities, and how are certain passions, fears, or desires used to sell? For instance, how do advertisers use any of the following to sell, what are they in fact selling, and what are the impacts on individuals and/or society? nature, luxury, leisure time, individualism, the family, children, masculinity, wealth, religion, desire for happiness, mythos of hard work, athleticism, environmentalism, anti-intellectualism, education, enlightenment, patriotism, fear of crime, fear of rejection, desire for cool, status, etc. *** Do not try to recreate Kilbourn’s thesis or study FAQs and Details: –You will present your findings in a 8-10 minute multimedia presentation to the class. You must give examples to support your findings. You must use a Google Slides presentation that shows the print ads/examples or links to the video where you can show the class the advertisement or language example and explain its use of strategy/device/appeals, etc. You may examine both text and images in your analysis. *The length of the video counts towards your time. Be sure to practice, and if using video, it should be no more than one-fifth of your stage time. Do not use more video than you need; it will count against you. *Only videos that are examples of public language are allowed. You may not use videos for commentary. –You may use any kind of contemporary (i.e. current) advertisement or public language example– ads for products or services or political ads and headlines are all well-suited for this type of analysis. Remember, the power of public language to impact individual or group identity or behavior is key here. –You will be evaluated on your speech (delivery and development), your analysis, your ability to convey the importance of your topic to your audience (why should we care? Tell us!), and the overall quality of your presentation. –Slides: Slides should be easy to read and interesting to look at. They should not have a lot of words or be overly busy. Time must be incorporated into the presentation for any reading that your audience is expected to do. If you have a sizable quote or passage on a slide, you should read it to your audience. You should not expect the audience to read it while you talk over it. –Please include an MLA Works Cited document with your script. –We will have the equivalent of 6 class periods to research and prepare in addition to out-of-class time. Your presentations will all be due on the same date (TBA). ***Everyone must be ready to present the day presentations are due. —You will submit slides and a complete and detailed script to Canvas. I also need a hard copy of the script and bibliography. –You should practice your presentation enough so that you do not appear to be reading the script. You can have notecards while presenting, but you should not read the entire presentation. While you may not read, you will in fact write the entire speech out prior to presenting. There is a paradox with most great planned speeches; they are usually written, but then the speaker is so well practiced that he or she ends up being able to speak naturally and only use the script as a guide. You should strive for the same. Practice makes for great, natural delivery. *People who read all or most of the speech will lose all 15/100 public speaking points.* –Again, delivery should be practiced, polished, and professional. You should talk to and face your audience. You should practice volume, posture, and you should plan for and be aware of how you want to move around the floor. You are allowed to ask questions of the audience, but be prepared with how you will follow up to any or no answers. –Remember, if you are not able to present at your scheduled time, you will lose 10% per day until you are able to present. –Your final script and works cited page must be MLA formatted


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